Collaborating with Andersen Global in the UAE
Valuation of a prestigious European football themed restaurant chain
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Assignment
Our client, a retail F&B operator, approached us to value their top football brand café chain for its Series A fundraise targeted at expansion into multiple locations, within and outside the UAE.
Our Approach
Outcome
We evaluated the key revenue and cost drivers of the business using customary F&B metrics such as table turnover, occupancy rate, peak capacity, revenue per table, revenue per available seat hour & merchandise revenues per match, among others. We then correlated these metrics to certain key match fixtures for validating the client’s financial projections. These were then benchmarked to other sports cafés in the region to evaluate the “brand alpha” of this marquee club.
The detailed analysis, combined with isolating the alpha return, enabled us to come up with a defendable valuation where each stream of cash flows was individually evaluated for DCF purposes, to arrive at the fair value of the chain.