Roadmap for Selling Your Business — From Preparation to Successful Exit
- ammar shariq
- Apr 12
- 2 min read
Updated: Apr 23
This diagram provides a clear overview of the main phases involved in selling your company, highlighting essential steps—from initial preparation and strategic buyer engagement, through negotiations, detailed due diligence, legal documentation, and successful closure.

This structured end-to-end process will enable you to manage the transaction with clarity, transparency, and maximize value for all your stakeholders.
The Phases Explained
Phase 1: Preparation
Define Strategic Sale Objectives
Clarify the scope, deal type (full/partial), valuation expectations, and timeline.
Engage a Transaction Advisor
Appoint an experienced M&A advisor to lead the sale process.
Get a Professional Valuation of the Business
Engage a professional valuation expert
Develop Key Marketing Collateral
Prepare a compelling Information Memorandum (IM) and a concise Teaser.
Set Up a Secure Data Room (VDR)
Organize documents in a confidential, controlled environment.
Finalize the NDA Template
Agree on a standard Non-Disclosure Agreement to protect sensitive information.
Phase 2: Buyer Outreach & EoI
Identify and Shortlist Potential Buyers
Target strategic and financial investors based on defined criteria.
Initiate Contact Using a No-Name Teaser
Generate preliminary interest without disclosing the company identity.
Execute NDA with Interested Parties
Ensure confidentiality before sharing detailed information.
Evaluate Buyer Intent and Share the IM
Assess seriousness before distributing the Information Memorandum.
Invite Expressions of Interest (EoIs)
Solicit non-binding interest letters to shortlist suitable candidates.
Phase 3: Term Sheet & Indicative Terms
Discuss Deal Structure and Key Terms
Engage in early discussions around commercial structure and valuation.
Align on Transaction Timeline
Set indicative milestones and a broad schedule.
Confirm Key Dates and Commercial Parameters
Agree on last accounting date, completion date, transaction costs, and exclusivity.
Obtain Letter of Intent (LoI)
Secure a formal Term Sheet outlining preliminary terms (binding/non-binding).
Assign Responsibility for Legal Documentation
Clarify which party will lead the drafting of legal documents.
Phase 4: Due Diligence
Facilitate Buyer’s Due Diligence Process
Support legal, financial, and technical diligence activities.
Provide Controlled Access to the VDR
Grant structured access to essential company documents.
Respond to Due Diligence Queries and Monitor Progress
Coordinate responses and maintain oversight.
Review Due Diligence Findings and Re-negotiate if Required
Address material concerns and revise deal terms as necessary.
Phase 5: Legal Documentation
Engage Legal Counsel
Involve legal experts to draft or review transaction documents.
Negotiate and Finalize SPA
Agree on commercial and legal terms of the Sale and Purchase Agreement.
Execute SPA
Formalize the transaction through mutual signing.
Draft and Execute SHA (if applicable)
Prepare the Shareholders’ Agreement in case of a partial sale.
Fulfil Conditions Precedent
Complete pre-closing requirements as outlined in the SPA.
Appoint Escrow Agent and Execute Agreement
Implement a three-party escrow arrangement for secure settlement.
Phase 6: Closing & Settlement
Complete Closing Procedures
Final steps to bring the transaction to closure.
Notarize Transaction Documents
Fulfil local legal requirements through notarization.
Receive Funds via Escrow Mechanism
Secure payment of consideration through the agreed escrow process.
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