UAE Market Assessment for a Higher Education Institution
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Client
A renowned North American higher education institution aiming to establish a branch campus in the UAE for undergraduate programs.
Assignment
Approach
Benefits to the client
Bottomline
• Conducted comprehensive research on the higher education market in the UAE, competitive analysis, and strategic evaluations, including SWOT and TOWS of recommended strategic actions.
• Developed a detailed financial feasibility study.
• Surveyed over 300 students, parents, education agents and counsellors to identify key decision criteria, and current preferences.
• Evaluated market size, detailed competitive analysis, and the potential for a unique undergraduate offering.
• Conducted a comprehensive feasibility study to assess venture viability, including a 5-year financial model with revenue, cost projections, and scenario analyses.
• Estimated the required investment for successful execution, payback period and return on investment capital.
• Confirmed the business case, ensuring the project moved forward only with strong market potential.
• Delivered a thorough understanding of the UAE’s higher education landscape, identifying market gaps and opportunities.
• Clarified regulatory and compliance requirements specific to the UAE.
• Provided a detailed financial breakdown, highlighting funding needs and potential outcomes.
• Supplied key data for the institution’s regulatory application.
The client was able to make an informed, confident decision to establish their presence in the UAE education market.